Seating plan ticketing in Belgium: 2026 platform comparison

To sell reserved seats in Belgium, the right choice mostly comes down to two questions: who builds the plan of your venue, and what you are prepared to pay for it. Ticketmaster suits large venues and tours that rely on the platform’s audience. Eventbrite and Billetweb offer an editor to draw your plan yourself. Weezevent sets up your plan from your files, with a 3D option. Ticketmatic is built for theatres and cultural organisations that run a box office and season tickets. PassPass suits organisers who want a plan recreated by the team, a public ticketing price and support in French, Dutch and English.

What matters in a seating plan ticketing platform

Before comparing prices, check these points: they have the biggest effect on your sales and on your workload.

• Who builds the plan. You, in a self-service editor, or the provider, from your existing plan. Lead times and whether you can change the plan once sales are open depend on it.
• Choosing a seat on a phone. Many purchases happen on mobile: every seat must stay easy to tap, even in a large venue.
• Mixed layouts. Numbered seats and general admission (standing pit, tables) in a single plan.
• Pricing by section. A colour and prices per section, and several prices for the same seat (adult, concession, child).
• Accessibility. Wheelchair spaces and companion seats shown on the plan and bookable online.
• Held seats. Guests, press, technical crew: seats taken off sale and released when needed.
• Total cost. Fee per ticket, cost of the plan, payment fees, VAT included or not.
• Payments and language. Bancontact for Belgian buyers, a ticket shop and support in French, Dutch and English.

Seating plan ticketing platforms in Belgium compared

The table shows what each provider publishes; a quoted offer may differ depending on your volume.

Billetweb prices include VAT in France and exclude VAT outside France. The Weezevent seating plan cost comes from its price list updated on 27 August 2026. The Eventbrite packages are those published for Belgium; Eventbrite recommends checking your fees in your organisation settings.

The platforms one by one

Ticketmaster

Strengths. Ticketmaster highlights the reach of its platform among ticket buyers and works in Belgium with venues such as the Kursaal in Ostend. Its app and website are available in French, Dutch and English. Buyers choose their seat on an interactive seat map, in the app as well as on ticketmaster.be, and wheelchair-accessible seats are marked where available. For organisers, the TM1 tool includes venue layout tools, and a local team supports clients.

Good to know. The organiser offer goes through a contact form; no pricing is published. For high-demand on-sales, the help centre states that seat selection on the map may be switched off, with the system then allocating the best available seats.

Best for. Large-capacity venues, tours and promoters selling to a national audience.

Eventbrite

Strengths. Eventbrite offers a self-service seat map designer, with preset layouts or a blank canvas, and maps that can be reused from one event to the next. You can hold seats and reserve them for specific people with an access code. The platform reports 93 million unique ticket buyers in 2023, an advantage if your audience discovers events on its marketplace.

Good to know. Reserved seating is included in the Professional and Premium packages, not in Essentials. The help centre states that a seating map cannot be created from a mobile device and that Bancontact is not available for mobile web or in-app purchases.

Best for. Organisers who want to draw their plan themselves and benefit from the visibility of an international marketplace.

Weezevent

Strengths. Weezevent has an office in Antwerp and a website in French and Dutch. Its reserved seating lets you set a price for each seat, hold seats for guests and partners, let attendees choose or assign seats automatically, with an optional 3D and 360° view. Seat selection is stated to work on mobile too.

Good to know. The plan is set up from the material you supply (a PDF plan, an Excel file of rows and seats). The help centre mentions a lead time of 10 working days and states that the plan cannot be changed once it is live. Reserved seating is charged on top of the ticket fee: €0.50 excl. VAT per seat (minimum €200 excl. VAT), deployment on the first event included, then €0.20 excl. VAT per duplicated seat (minimum €100 excl. VAT).

Best for. Organisers who already use Weezevent, for example for cashless payments, and whose venue layout rarely changes between events.

Billetweb

Strengths. Billetweb provides a self-service interactive seating plan editor, and its price list is public: €0.29 + 1% per ticket, plus €0.10 per ticket issued with reserved seating. Bancontact is available at a specific rate (€0.29 + 2.5% per ticket).

Good to know. The company is based in Paris and its website is in French. Information on seat selection on mobile and on wheelchair spaces is not stated.

Best for. Organisers comfortable with a self-service tool who want to build their plan themselves at low cost.

Ticketmatic

Strengths. Ticketmatic, based in Leuven, serves more than 300 cultural organisations in Europe. Its seating plans are created in a built-in editor and handle sections, categories and seat holds; buyers pick their seat or take the best available. Its help centre describes several ways to sell wheelchair spaces. Box office, season tickets and a CRM complete the system.

Good to know. Setup is quoted after a demo: a one-off setup fee, then an annual fee based on the volume of prepaid tickets. Payment fees depend on the payment provider you choose.

Best for. Theatres, cultural centres and venues that sell all year round, at the box office and online.

PassPass

Strengths. Attendees choose their seat on a computer or a phone, on a plan built in-house that stays fast even in large venues. Each section has its own colour and prices, and one plan can combine numbered seats and general admission. Wheelchair spaces, companion seats and restricted-view seats are marked, with a filter to show accessible seats only. The ticket shop suggests the best seats side by side, flags a seat left isolated in a row and holds the seat during checkout. You can hold seats for guests or the press, and choose from five plan styles, including light 3D.

The seating plan uses the same checkout as the rest of the ticketing: add-ons, automatic emails, PDF and Apple or Google Wallet tickets, QR code scanning at the door, embedding on your website and white label as an option. Buyers pay with Bancontact, Visa, Mastercard, American Express, Apple Pay, Google Pay or Klarna. The ticketing price is 2% + €0.60 incl. VAT per ticket sold, payment fees included, with no subscription and free for free tickets. More than 2,600 events have been created on PassPass.

Good to know. The seating plan is not self-service: our team recreates your venue from your plan, after an initial conversation. It is an add-on with no published price; the cost depends on your venue.

Best for. Belgian organisers of shows, concerts, galas or sports events who want a plan ready to sell without drawing it themselves, with a contact person in Belgium.

Other options

Weeztix, part of the Weezevent Group, has a Belgian website in Dutch and French, accepts Bancontact and offers a module to draw your plan yourself; its terms also provide for the team to draw it at €45 excl. VAT per hour. Utick, based in Brussels, is built for theatres and cultural centres: numbered, unnumbered or mixed seating, Bancontact, pricing on request.

How to choose your seating plan ticketing platform

1. Start from your venue. Size, number of layouts, how often it changes: a fixed theatre and a multi-purpose hall have different needs.
2. Decide who builds the plan. An editor takes time but leaves you in control; a plan recreated by the provider saves that time. Ask about lead times and how changes are handled.
3. Test buying on a phone. Pick a seat on a real plan, with your finger, all the way to payment.
4. Work out the cost for your event. Add up the ticket fee, the cost of the plan and payment fees, checking whether amounts include VAT.
5. Check payments and language. Bancontact on every device, a ticket shop and emails in your audience’s language, support you can reach in yours.
6. Ask for a demo with your own plan. It is the most reliable way to judge the result.

Sources and last update

Last updated: 16 October 2026. Sources checked on 16 October 2026 on the providers’ official websites. Offers change: confirm the terms with each provider before choosing.

• Ticketmaster: ticket sales, TM1 event creation, interactive seat map, seat selection during high demand, payment methods, accessibility
• Eventbrite: create a reserved seating event, holds, fees by country, packages in Belgium, Bancontact, pricing
• Weezevent: reserved seating, preparing a seating integration, pricing, 2026 price list (PDF), about
• Billetweb: ticketing, pricing, price list (PDF)
• Ticketmatic: seating plans, pricing, configuring a seating plan, wheelchair spaces, home
• Weeztix: theatres, organiser terms, payment methods; Utick: official website
• PassPass: seating plan ticketing, pricing