Best ticketing platform in Ireland: which one to choose in 2026?
Which ticketing platform should you choose for your event in Ireland? The 5 criteria of a good ticketing platform, a comparison of PassPass, Eventbrite, Tito, Eventmaster, Ticket Tailor and Ticketmaster, and our advice for each type of event.
10 min read
In Ireland, the best online ticketing platform is the one that meets your event’s needs, makes buying simple for your attendees and management simple for you, and supports you from the moment sales open until the day of your event. PassPass brings these points together in a single tool, and our team answers you in English. We compared it with Eventbrite and Ticketmaster, from the United States, Tito and Eventmaster, from Ireland, and Ticket Tailor, from the United Kingdom.
1. A ticketing platform that meets your event’s needs
Every event has its own needs. A gig sells in waves and checks hundreds of entries in an hour, a conference in Dublin needs precise information at registration, and a theatre needs a seating plan. Before you choose, list what you will need, then check that the ticketing platform does it without adding another tool.
On PassPass, the tools below are part of the ticketing, with no extra module to add.
Depending on your sector, additional solutions can be added in the same tool: a seating plan for a theatre or an arts centre, badge printing and invoicing for a professional event, and white-label ticketing to sell under your own name.
2. A ticketing platform that is simple for your buyers and for you
Your buyers usually arrive from an Instagram story or a WhatsApp message, on their phone. If the page is slow, if the interface looks dated or if they have to create an account before paying, some of them give up. A good ticketing platform reduces buying to a few clear steps, with the payment methods your buyers already use.
On PassPass, the buyer chooses their tickets, enters their details and pays by card, Apple Pay or Google Pay, without creating an account, then receives their tickets in their phone’s Wallet. Try it yourself on an event that is on sale before you choose.
Try the purchase flow in your colours
Enter your website URL. The widget generates a preview of the purchase flow with your colours and your style.
Try the registration flow live
Have your website analysed so that the demo picks up your colours and styles.
The ticketing platform is also the tool you will spend time in: following your sales, adjusting a price, adding a guest, replying to a buyer. A well-designed platform that is fast and easy to get to grips with saves you that time, so you can focus on your event.
PassPass was designed in 2024 to keep to the essentials. A simple ticketing setup is ready in a few minutes, and the dashboard shows your sales, revenue and attendees at a glance.
3. A team that supports you from start to finish
Questions often come up at the wrong time, the day before sales open or on the morning of the event. A good ticketing platform does not leave you alone with a help page. It helps you set up your event, advises you according to your needs and answers quickly when it matters.
At PassPass, a person from our team answers you in English, one hour ahead of Irish time. We go through the setup with you, we advise you according to your event, and we stay available during sales and on the day. Once you feel comfortable, you manage your events on your own.
“The platform is clear, user-friendly and useful, both for showcasing our events and managing the transaction flow. Above all, I can feel the energy of a young dedicated team that maintains a partner approach rather than simply a supplier one.”
Christophe Koninckx4. You stay in control of your ticket sales
Before you commit, check what you receive for each ticket, who owns your buyers’ contact details and if you are free to leave when you wish.
On PassPass, the fees are known in advance, payment fees included, and you choose whether to cover them yourself or pass them on to the buyer as a booking fee. The details are on our Pricing page. Your attendee list belongs to you and can be exported at any time, and there is no subscription or commitment.
5. Data protection and GDPR compliance
A ticketing platform stores your buyers’ names, email addresses and sometimes their answers to your form. As the organiser, you are responsible for this data under GDPR, so choose a reliable provider that tells you where the data is hosted and how it is protected.
At PassPass, all data stays in the European Union, and the platform was designed for GDPR from the start. Payments go through Stripe, a PCI DSS Level 1 certified provider, and you only ask your buyers for the information you need.
The ticketing platforms compared in one table
PassPass, Eventbrite and Eventmaster include payment fees in their price. Tito and Ticket Tailor work through your own Stripe, PayPal or Square account, which charges its own fees on top.
Fees and seating plans checked on 23 October 2026 on the public pages and help centres of each platform, for one ticket at its face value. For Stripe, we used its public rate in Ireland for a standard European card (1.5% + €0.25), and Ticket Tailor’s fees are converted into euros at the European Central Bank rate of 22 October 2026. The details of PassPass’s fees, and what you receive for each ticket, are on our Pricing page.
The ticketing platforms one by one
PassPass
PassPass is a European ticketing platform launched in 2024 for events of any size. You create your event in a few minutes, your buyers pay from their phone by card, Apple Pay or Google Pay without creating an account, and you manage promo codes, guests, the registration form and entry scanning in one place. If your event needs them, the seating plan, badges and invoicing can be added in the same tool. Our team helps you get started remotely and answers you in English, then you manage everything on your own, with no subscription or commitment, and your data remains yours.
Eventbrite
Eventbrite is an American platform known to the general public, whose main asset is its marketplace, where your event sits alongside those of other organisers. For everything else, it is self-service. According to its help centre, checked on 23 October 2026, its fees in Ireland are 5.9% + €0.79 per ticket sold, which comes to €1.97 on a €20 ticket, against €1.00 on PassPass, and the buyer pays them by default. Its seating plan has to be built by you in its editor, on a computer.
Tito
Tito is an Irish platform based in Dublin, aimed mainly at technology, developer and B2B conferences. According to its pricing page, checked on 23 October 2026, it charges 3% per ticket, capped at €25. Payment goes through your own Stripe or PayPal account, which you open and manage yourself, and whose fees are added to Tito’s, about €0.55 with Stripe on a €20 ticket. Its help centre also states that it has no seating allocation.
Eventmaster
Eventmaster is an Irish platform based in Limerick, aimed at race entries, clubs, federations and fundraising. According to its pricing page, checked on 23 October 2026, it charges a fixed €1 for tickets up to €15, and 4.5% plus 2.5% in banking charges above that, which comes to €1.40 on a €20 ticket, against €1.00 on PassPass. Seating plans are not mentioned on its public pages.
Ticket Tailor
Ticket Tailor is a UK platform based in London, whose main asset is a flat fee per ticket rather than a percentage, published in pounds. According to its pricing page, checked on 23 October 2026, that fee is about €0.72 per ticket once converted into euros, or from about €0.26 with prepaid credits bought in advance. Ticket Tailor does not handle the payment itself, so you connect your own Stripe, PayPal or Square account, whose fees are added, about €0.55 with Stripe on a €20 ticket. Its seating charts cost one extra credit per seat.
Ticketmaster
Ticketmaster is an American platform whose name the general public knows from concert and match tickets. It works under contract with venues, tours and promoters, and it publishes no price grid for organisers, so you go through a sales representative and a quotation before you can open sales. Its seating plans are also set up under contract.
By type of event
Festival or concert
You often sell in waves, with an early bird price that sells out quickly, and most purchases are made on phones from Instagram, TikTok or WhatsApp. On PassPass, you open each wave when you choose and see which source each sale comes from, with no tool to install. See our ticketing pages for festivals and for concerts.
Club night
Sales are made in the last few days, and entry has to be quick. On PassPass, tickets arrive in your buyers’ Wallet, guests come in through a list or a code, and your team scans entries from their phones. See our nightlife ticketing.
Conference, seminar or professional event
You need the right information at registration (company, job title, workshops), badges on arrival and sometimes invoices for companies. PassPass brings together the custom form, badge printing and, as an add-on, invoicing. Attendees register without creating an account, and the information they enter appears on the badge printed when they arrive. See our ticketing for professional events and for seminars and conferences.
Show with reserved seating
In a theatre or an arts centre with fixed seats, a seating plan lets everyone choose their seat and lets you sell each section at its own price. At PassPass, our team creates the plan from your existing one, then you check it and set your prices. Each sale takes the seat on the plan straight away, and your team scans the tickets at the entrance in the same tool. See our ticketing for shows and for cultural venues.
Charity, club or free event
A charity ball, a table quiz or a GAA club’s race night is sold like any other event, often by volunteers and members. Free tickets cost nothing on PassPass, even alongside paid tickets, and you keep your attendee list so you can invite them to your next fundraiser. Member or reduced prices work through codes, and your volunteers scan tickets at the entrance with their phones. See our ticketing for charities and non-profits.
Sports event
A match, a road race or a club tournament needs tickets for each type of audience, such as adults, children and members, and fast access control when people arrive. PassPass handles the ticket types, codes for clubs and entry scanning from phones. Several volunteers can scan at the same time, each with their own access, so you can open more than one entrance. See our ticketing for sports events.
Additional solutions
Ticketing is enough for most events. Depending on your sector, you may need more: a seating plan for a theatre or an arts centre, badges and invoices for a professional event, or ticketing in your own name for a venue or a festival that sells under its own brand.
At PassPass, these solutions are connected to your ticketing and managed in the same place. Everything stays in sync. A sale takes the seat on the plan, adds the attendee to the badge list and prepares their invoice, with no export and no other software to connect.
It depends on your event. PassPass, our ticketing platform, covers ticket sales, promo codes, guests and entry scanning in one tool, charges €1.00 in fees on a €20 ticket, payment fees included, and comes with a team that answers you in English. On the same ticket, on 23 October 2026, Eventbrite charged €1.97, paid by the buyer by default, and Eventmaster €1.40. Tito and Ticket Tailor added the fees of your own Stripe or PayPal account to theirs, and Ticketmaster worked under contract.
According to its help centre, checked on 23 October 2026, Eventbrite charges 5.9% + €0.79 per ticket sold in Ireland, with no separate payment fee, and 2% on donation tickets. For a €20 ticket, that comes to €1.97, paid by the buyer by default. On PassPass, the same ticket costs €1.00 in fees, payment fees included, and you choose who pays them.
PassPass is a European ticketing platform where your buyers pay from their phone without creating an account and you manage promo codes, guests and entry scanning in one place, with a team that supports you in English. On a €20 ticket, its fee is €1.00, payment fees included, and you choose who pays it. Eventbrite is an American platform whose main asset is its marketplace, where your event sits alongside those of other organisers. In Ireland, it charges €1.97 on the same ticket, paid by the buyer by default, according to its help centre on 23 October 2026.
Yes. On PassPass, you choose whether to cover the fees yourself or pass them on to the buyer as a booking fee. If you pass them on, you receive the full price you set for each ticket, and the buyer sees the total before paying. You can make this choice for each event, and the details of the fees are on our Pricing page.
On PassPass, your buyers pay by Visa, Mastercard or American Express, with Apple Pay or Google Pay, or in instalments with Klarna, without creating an account. Their tickets arrive by email and in their phone’s Wallet, ready to be scanned at the entrance.
Yes. Sales, guests and access control work the same way whatever the size of the event. For example, you can import up to 20,000 guests at once, and your team can scan entries from several phones at the same time. For a large event, our team prepares the setup with you.